Digital marketing agency in Sheffield, Seven Creative
Contact Sheffield digital marketing agency Seven Creative

Domain name registrationRegistering your new domain gives your website a name and creates a user-friendly address. Without domain names, website addresses would just be a group of numbers which would make remembering website addresses much harder or even impossible.

It is, therefore, important to make sure you get the best possible domain name for your new website. It’s your online identity and can say a lot about your business.

When choosing your new domain, here are some factors to take into consideration;

What do you do?

Your domain name doesn’t have to be your company name. if your site has been built properly, searches for your company name will return your company regardless of the domain name so your domain name might be a good opportunity to communicate quickly what you do. And if your company name is quite abstract this might be even more important!

For example, say we have a company called ‘Jones & Co’. What do they do? Where are they based? Their site has been built properly so an internet search for their company name will find them but what if someone only saw their email address or domain name www.jones-and-co.com they wouldn’t know. Consider putting your company services within your domain name, for example, www.joinery-and-carpentry.co.uk. It will not only tell people what you do it will also give you an SEO boost by matching the keywords with what people are talking about.

Call us on 0114 383 0711 if you’d like our help registering your new domain name – we’re happy to help!

How important is search engine optimisation for your business?

Using the example above, only people searching for ‘Jones and co’ within a search engine will find the domain ‘jones-and-co.co.uk’. What if, however, there was a huge amount of competition in their local area for the services they provide? How would they help boost their site up the search engine rankings? Did you know that the words in your domain name will be read by Google (and the other major search engines, of course) and matched against what people are searching for. To put it another way, it’s an opportunity to get your key words into a very important part of your site.

There is no reason you couldn’t have both the domain name according to your business name and a domain name that includes your keywords.

Call us on 0114 383 0711 if you’d like our help registering your new domain name – we’re happy to help!

Are your services local or international?

Your domain extension says a lot about who you are and the size of your business. ‘.UK’ domain names are, in the search engine’s eyes, sites service just the UK. ‘.COM’ sites, on the other hand, are international.

Making a mistake with the extension of your main business website could be a costly thing to do so it’s important to choose wisely!

For example, ‘Jones & Co.’ can’t get what they consider to be the right domain name so instead go for a foreign extension e.g. www.jones-and-co.no. The search engine looks at this domain name and thinks it must be a site servicing Norway. Visitors see the extension and are confused – some are even worried about typing it into the browser as it looks strange!

With the other international domains there are guidelines about what they should and shouldn’t be used for so there is a lot of room for error!

Call us on 0114 383 0711 if you’d like our help registering your new domain name – we’re happy to help!

Charity? not-for-profit? Commercial?

Domain name extensions (e.g. ‘.CO.UK’, ‘.ORG’, ‘.EU’, ‘.INFO’, etc.) were designed to describe the type of business hosted with them. Local extensions, such as ‘.UK’ describe a UK based organisation and the sub-domain describes its status as a government, commercial, charitable, etc. entity.

Choosing the right domain and also sub-domain is important in communication what you do quickly and effectively.

Call us on 0114 383 0711 if you’d like our help registering your new domain name – we’re happy to help!