Digital marketing agency in Sheffield, Seven Creative
Contact Sheffield digital marketing agency Seven Creative
Email marketing and e-newslettersEmail marketing has, unfortunately, got a bit of a bad reputation with some people. This is mainly due to the fact that it has been abused by ‘spammers’. Of course, looking at this from the other side of the coin it shows that it’s a very easy and cost-effective way of getting your message in front of a lot of people!
We do, however, know how annoying those unsolicited emails can be so we always approach email marketing in an open and above board way – of course also making sure that everything we do is also fully legally compliant!

Email Marketing for Customer Retention

It’s a fact that many customers will leave you because they just don’t believe you value them. Some statistics put this rate at up-to 70%! As business owners, we all know that it’s much cheaper to keep a current customer than it is to find a new one so from only 1p-per-email-per-recipient, email marketing can be an excellent way of reminding your customers that you value them whilst introducing to them your new products and services.

Promoting your Products and Services

If you’ve even been in a situation when you find out a customer has bought a product or service you provide from someone else and when asked about it they say something along the lines of ‘oh, I didn’t know you did that too!’, you’ll know how important it is to let stay in regular contact with your current customers.

A regular newsletter showcasing featured products and services along with news and offers can be a very good way of making sure you’re in the right place at the right time when your customer is making a buying decision.

Of course, if email marketing is new to you, we’re here every step of the way to help you make the most of this contact

Lead Generation

One of the biggest problems facing businesses is getting their name in front of new potential customers. This has historically been a very expensive activity with, even today, many people still spending thousands or more in directories and print adverts.

Of course, if this is part of your strategy and it works for your particular industry, you may need to carry on with these forms of traditional marketing, however, email marketing can be very cost-effective – even as just a supportive activity!

Databases can be easily procured according to demographic and geographic considerations or based on target industries and sectors meaning that your email marketing can be well targeted.

The databases we supply are fully legally compliant and allow you to get your products and services in front of the right people.

Find out More

Why not get in touch with us today to see if email marketing can help you grow your business